With the continuous practice of brand rejuvenation, pharmaceutical industry brands continue to try to cooperate with other brands across borders. On November 18th, Good Doctor Group also tasted the cross-border joint venture, and Yemaozi Night Market created a Haozi "stomach" night market with the theme of "nourishing the stomach and prophet's stomach, and enjoying the good taste with a good stomach". Use food and popular science to build a health corridor for young people, sink popular science into the food scene, and experience the immersive experience of knowing and nourishing the stomach. The dual blessings of products and spaces establish a perceptual cognition of brand value in the hearts of consumers.

Scene extension, fun and interactive dissemination of fission new gameplay

In the Haozi "stomach" night market, the Good Doctor Group not only arranged stomach nourishing tips throughout the night market, but also opened a "Kangxiaoxin Stomach Knowing Room" in the night market to communicate directly with consumers. "According to the special and popular snacks at Ye Maozi Night Market, we launched a guide to nourishing the stomach, and a health question and answer card of "What is the stomach?" There are also online lucky draws, question and answer answers, and stomach-loving gift packs, so that everyone can complete the food while enjoying the food. rich knowledge of...

"Zhiweiwu" has become the most popular check-in point in the night market. The stomach-loving gift packs in the night market are a special sight that night. While extending the possibility of the "third space", the Good Doctor Fuxinye brand also creates a space that combines virtual and real, superimposing the natural intimacy of food and stomach-loving health, which not only satisfies contemporary young people's needs for environment, service, and interaction While meeting the needs of new catering scenes, it also provides support for young people to provide emotional digestion.

The successful creation of Haoziwei night market has attracted the exposure of authoritative media such as Xinhuanet, CNR, Chinanews.com, and People’s Daily New Media. In just 5 days, more than 100 million traffic was harvested, and about 20,000 Weibo netizens participated in interactive discussions, which aroused heated discussions. Behind the heated discussions on the topic are everyone's deep thinking and expectations about stomach problems and health problems.

Details are king Immersive experience Link young people through multiple channels

"Sleeping until dizzy on weekends, why is it called breakfast, staying up late to eat delicious food and spicy food, barbecue with me until the third watch, irregular eating habits and deepening stomach injuries, I am a person with "inflammation" of stomach problems..."

In the Haoziwei Night Market, the single "Life with a Stomach" from Good Doctor Group's own band is played on a loop. Scene descriptions such as "spicy, raw and cold are always accompanied", "drinking and drinking non-stop", reconstruct the stomach hurting behaviors in the daily life of young people and remind everyone to take care of stomach health and eat well. The song is catchy, and many people present said that they would "can't help humming" after listening to the song, which can be called "brainwashing divine comedy".

The night market snack stalls are full of beautiful things in eyes. At the same time, hanging in the

The night market with the banner of "Stomach Love Literature" is all eye-catching. The new brand of Good Doctor Rehabilitation combines the special snacks of the night market with the declaration of stomach love, attracting young people to use self-ridicule and food as an outlet for emotional expression. Its brand IP Kang Xiaoxin, Even the airborne night market scene is the highlight of this cross-border linkage, parading and distributing stomach-loving health cards, "I think the form is novel and very interesting!" "Kang Xiaoxin is so good, I want to hug you." I also learned the knowledge about stomach health"... There were constant interactions on site.

To do health science popularization, in addition to conveying the correct information, we must pay more attention to whether the way of conveying is reasonable, whether it is in line with the relevant information conveyed by the knowledge disseminator to the broad audience, and then affects their thoughts, concepts, emotions, and value orientation.

Good Doctor Rehabilitation focuses on new details, penetrates taste, vision and hearing, talks with young people, injects emotional power into the concept of "loving the stomach and loving health", enters the hearts of young people, and upgrades "love the stomach and know the stomach" to become their emotional symbol. Pass upward emotional energy for young people: love the stomach in the right way: nourishing the stomach does not mean saying goodbye to all delicious food, scientific nourishing the stomach starts with the maintenance of the gastric mucosa! Nourish the stomach and predict the stomach, good stomach and good taste!

Keeping the integrity and innovation, creating a "Kang Xiaoxin" and embracing the new era

Under the current wave of consumption, focusing on "brand rejuvenation" has become the development consensus of almost all brands, and pharmaceutical brands are no exception. Caring for the public has a reputation of six years. Love Stomach Love Health series of public welfare activities fully reflect that the new brand of good doctor rehabilitation has unlocked more forms in the continuous attempt to break the circle of science popularization, and actively play the younger and fashionable background of the Chinese medicine brand. On the one hand, it can break through traditional medicine The limited space for product circulation, on the other hand, can use multiple innovations as a carrying capacity to win the mental identity of the young people.

In 2020, Good Doctor Group's "Be a Good Man Band" was established and debuted. The first MV "Life with a Stomach" was officially released, and Kang Xiaoxin participated in the MV. In 2021, Kang Xiaoxin will visit the landmark building in Chengdu, and cooperate with 25 well-known brands and authoritative media to popularize health science.

In May 2022, Kang Xiaoxin, a "new employee" took up his post at Good Doctor's Periplaneta americana breeding base. In August, the third series of "Kang Xiaoxin's Healing Journey" comic series was launched. Through microscopic vision, Kang Xiaoxin turned into a science expert and a repair warrior, and entered the human body and cells to protect human health together. In September, the authoritative media launched the first hand-painted frame-by-frame animation "Kang Xiaoxin's Traditional Chinese Medicine Cultural Journey". Kang Xiaoxin took a good doctor's four questions about traditional Chinese medicine to start a traditional Chinese medicine cultural journey. Keeping integrity and innovation, Good Doctor Group starts from the perspective of better understanding of young people, and relies on the brand's exclusive "caring for public health" feelings to achieve in-depth dialogue with young people, empathize with, resonate with, and walk together.