Why is the Shaxian snack, which was once popular all over the country, bleak now? 4 reasons to drive away customers
I still remember seven or eight years ago, when I came to Zhengzhou after graduation, I would often go to the Shaxian Snacks downstairs in the company to order wontons and chicken feet after get off work at noon. .
The portion is large, the price is affordable, and the taste is delicious, and there is free mung bean soup in the store. I really think this brand is good. However, after the company moved closer to home, I often went home to eat and went out to eat less.
Seven or eight years have passed in the blink of an eye. Now when I take my children shopping, I want to eat Shaxian snacks, but I couldn’t find them after searching for a long time. I finally found a Shaxian snack. . During the afternoon, not many people came in.
Why is the Shaxian snack, which was once popular all over the country, so bleak now? I seriously thought about it and thought that the reason for driving away customers was caused by these 4 factors.
1. The dishes are not affordable and not fresh
Here I think the dishes are getting less and less affordable. For example, in the past, the Shaxian dumplings were made of real materials, but now they cut corners and materials and the quality was not good. In the past, the soup dumplings were all cooked in a big bowl, and now the soup dumplings in a bowl are a little different. Know what meat. In the past, the wonton stuffing had a big and thin skin, but now there is only one layer of skin and a little bit of meat puree.
To sum up: leftovers, especially the pot of braised duck legs, dried tofu, eggs, and sausages. If you can't sell it today, you will sell it tomorrow, and every day you have leftovers to sell every day.
2. The taste is getting worse
Now Shaxian snacks taste worse. Personally, I feel that many Shaxian snacks were opened by people in Shaxian, Fujian. At that time, the owners of Shaxian snack shops in Fujian were sincere and friendly, hey! Today is not what it used to be! Many Shaxian snack shop owners are no longer from Shaxian, Fujian, nor from Fujian.
As for the dishes, that is, they have empty appearance and no connotation. Take fried rice noodles as an example. They are fried with a mushy taste. Some shopkeepers fry them according to their own hometown. This is not the case. I was there. Every Shaxian snack in a street is almost the same.
3. Too much competition
Nowadays, the Internet is becoming more and more developed, and young people are also the main force of consumption in the catering industry. Many young office workers like to order takeout. The rise of take-out is also a major reason for the decline of Shaxian's snack business to a large extent. Of course, many other businesses will launch various new products, but Shaxian's snacks will always be the same. There is no product update. To black, this can only make their situation more and more difficult.
4. Rising prices
Let's talk about the housing price ten years ago. In 12 years, it was 12,000 square meters in Guangzhou, and now it has doubled. For example, the contract is signed every three years. The rent of the store increases with the house price. Ten years ago, if a 100-square-meter storefront was 3,000, it would be 6,000 after three years, 9,000 in another three years, and then 12,000. Along with the housing price are wages, oil, salt, sauce and vinegar seasoning, gas, employees (more than 1,000 ten years ago, now more than 3,000), along with ingredients, 2 onions ten years ago, and 9 yuan and 10 yuan now.
Shaxian snacks, if it does not have a long price, there is no profit at all, but if it is doubled, and it is not enough to eat a few dozen yuan, no one is happy, it is better to eat fast food. A set meal is only about 20. This is also one of the reasons for the failure of Shaxian snacks.
In fact, any brand that wants to go in the long run must continue to innovate and improve to create the most affordable and delicious food for customers. Shaxian snacks only care about making money, regardless of the public interest, and will eventually be abandoned by everyone.