Shaxian snacks that were once popular all over the country, why is the business bleak now? 4 Reasons You Are Turning Off Customers

I still remember seven or eight years ago, when I first graduated and came to Zhengzhou, I would often go to the Shaxian Snacks downstairs of the company to order a piece of wonton and chicken feet after get off work at noon. .

The portion is large, the price is affordable, and the taste is delicious, and there is free mung bean soup in the store. I really think this brand is good. But then the company moved closer to home, so I often went home to eat and went out to eat less.

Seven or eight years have passed in a blink of an eye, and now when I take my children shopping, I want to eat Shaxian snacks, but I can’t find them after searching for a long time. I finally found a Shaxian snack, ordered a few meals, and found that not only the quantity is small, but the taste is also particularly unpalatable. . Throughout noon, not many people came in.

Why is the Shaxian snack that was once popular all over the country, and why is the business so bleak now? I thought about it seriously and thought that the reasons for driving away customers were caused by these four factors.

1. The dishes are not affordable and not fresh

Here I think the dishes are getting less and less affordable. For example, Shaxian dumplings used to be made with real ingredients, but now they are cut corners and the quality is not good. In the past, the soup dumplings were cooked fresh in a big bowl, but now the bowl of soup and steamed dumplings are not good. Know what meat. In the past, wontons were stuffed with big stuffing and thin skin, but now there is only one layer of skin and a little bit of meat paste.

To sum up: leftovers, especially the pot of braised duck legs, dried tofu, eggs, and sausages. If you can’t sell it all today, you can continue to sell it tomorrow, and sell the leftovers every day.

2. The taste is getting worse

Now the taste of Shaxian snacks has deteriorated. My personal feeling is that many Shaxian snacks used to be opened by people from Shaxian, Fujian. At that time, the owners of Shaxian snack shops in Fujian were sincere and friendly, hey! It's not what it used to be! Many Shaxian snack shop owners are no longer from Shaxian, Fujian, nor are they from Fujian.

As for the dishes, they are empty and have no connotation. Take fried rice noodles as an example, they are fried with a burnt taste, and some of them are fried according to the way of their hometown. This is not the case. I was there Every Shaxian snack on the street is almost the same.

3. Too much competition

Now that the Internet is more and more developed, young people are also the main force of consumption in the catering industry. Many young office workers like to order takeaway. The rise of takeaway is also a major reason for the decline in Shaxian’s snack business to a large extent. Of course, many other businesses will launch various new products, but Shaxian’s snacks will always be the same. There is no product update, so we have to go one way In the dark, this will only make his situation more and more difficult.

4. Rising prices

Let me talk about the house price ten years ago. In 12 years, it was 12,000 square meters in Guangzhou, and it has doubled now. For example, a contract is signed every three years. The rent of the store grows with the house price. Ten years ago, if a store with a hundred square meters was 3,000, it would be 6,000 in three years, 9,000 in another three years, and then 12,000. Along with housing prices are wages, oil, salt, sauce, vinegar, seasoning gas, employees (more than 1,000 ten years ago, now more than 3,000), and ingredients.

Shaxian snacks, if it doesn’t increase in price, there is no profit at all, but if it is doubled, eating dozens of yuan is not enough, no one is happy, it is better to eat fast food. A set meal is only about 20. This is also one of the reasons for the failure of Shaxian snacks.

In fact, any brand that wants to go in the long run must continue to innovate and improve, and create the most affordable and delicious food for customers. Shaxian snacks only care about making money, regardless of the interests of the public, and will eventually be abandoned by everyone.